Business Creativity

Running Brainstorming and Idea Generation Sessions That Produce Genuinely New Thinking

Creative facilitation and idea generation frameworks to produce ideas the group has not already had, include every voice rather than amplifying the most confident ones, and end with something that can be evaluated and developed rather than a wall of post-it notes.

If you have any of these questions:

• How do I make brainstorming sessions produce real ideas rather than variations on what everyone already knows?
• How do I run a strategy session that does not feel like a waste of a day?
• How do I stop being the person who has to summarize and make sense of what everyone else said?

Then the Business Creativity and Idea Generation segment gives you what you need:

• Apply the principles that actually make brainstorming productive by separating generation from evaluation and including every voice before any voice dominates.
• Use structured creative techniques that bypass the analytical censorship that kills genuinely new ideas before they reach the group.
• Generate ideas across six thinking perspectives simultaneously rather than through the adversarial debate that produces the loudest position rather than the best one.
• Evaluate and select from group-generated ideas using objective criteria rather than the confidence of whoever presented them.
• Build the organizational innovation culture through facilitation practices that make genuine creativity a recurring capability rather than a scheduled event.

Are your idea generation sessions producing familiar thinking in a new format, and you are ending up doing the synthesis work alone afterward? Then Brainstorming, Creativity, and Idea Generation is where you start.